Year 2008. Gerd Kanter wins gold in Beijing and Zeeland Finland and Idea Group create Zeeland Idea Baltics. Super powered digital marketing specialists in Zeeland work for Baltic and Nordic clients. Very jet-set international. Year 2014. Naturally FIFA World Cup and the start of something wonderful. The birth and rise of Idea Lab. Now 100% Estonian. But still very jet-set. Win-win.